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Logo Project

Design Logo Project

Mineh Ishida – Logo Project v003

May 16, 2015 | by Mineh Ishida
Mineh Ishida Logo Project 003 - Featured

Mineh Ishida Logo Project:

This week I continue the Mineh Ishida Logo Project by exploring polygon logo styles.  For those of you unfamiliar with this project, I committed to creating a new logo every week.  The goal of this project is for me to expand my logo and branding styles and to improve in branding design.  First Mineh Ishida logo project post can be found here (v001). 

Project Considerations

  1. In Japanese, Mineh means summit or mountain peak.
  2. The brand should be for one of my specialties: Marketing, Web Design, Graphic Design, Photography, DJing, etc.
  3. Each logo I create must be in a new style.
  4. I will spend no more than 2 hours on each project.  The goal is not to create masterpieces, but to try new things.

Mineh Ishida: Logo v003

Last week I went with a minimalistic monochrome logo.  This week, I’m very excited because I’ve always wanted to try my hand at polygon logos. I don’t know if I stuck to the 2 hour limit for this one because I designed it on an airplane between Dallas and Cleveland. It didn’t take very long though, so I assume it was close to the two hour limit.

I created this weeks logo in illustrator using the pen tool. In order to simulate a 3d mountain using 2d polygons, I used color shading and amorphous polygons with no particular order.  I first outlined the mountain shape to create a solid polygon.  Then I created vertical jagged lines within the shape.  Off of those lines, I forked them towards the bottom.  When satisfied with the basic lines and shapes, I then connected them with line segments to create the final polygons. Once everything was done, I saved a copy of the completed outline, and then divided the main polygon using the extra lines. This method gave me the separated polygons I needed to fill with colors.

All of the colors came from the same shade of blue, but using different saturation and luminosity levels, I was able to create the colors I needed.  My goal was to simulate lighting coming from the right side of the logo, so I used lighter shades on that side.

I used “Museo Sans Rounded Thin” for the font because I wanted a clean modern font with approachability.

 Challenges

I really enjoyed this project.  The hardest part of doing it was getting the “divide” operation to work properly, and to select the color palette.  Once those things were figured out, the project went very smoothly. If I were to do this again, I would setup the color palette in advance rather than figuring it out on the fly.

Mineh Ishida Logo Project v003

Mineh Ishida Logo Project v003

Design Logo Project

Mineh Ishida – Logo Project v002

May 9, 2015 | by Mineh Ishida
Mineh Ishida - Logo Project v002 - featured

Mineh Ishida Logo Project:

I commit to designing one logo per week.  I will spend no more than 2 hours for research, concept and design.  The goal of this project is to expand my versatility in style and capabilities as a brand designer.  The following were established as the guidelines for this project.  First Mineh Ishida logo project post can be found here (v001). 

Project Considerations

  1. My name in Japanese means summit or mountain peak.
  2. The brand should be for one of my specialties: Marketing, Web Design, Graphic Design, Photography, DJing, etc.
  3. Each logo I create must be in a new style.
  4. I will spend no more than 2 hours on each project.  The goal is not to create masterpieces, but to try new things.

Mineh Ishida: Logo v002

Last week, I explored a modern retro style using subdued colors.  Today, I decided to go minimalistic with line art and strong geometric shape.  I want the focus today to be more on the brand mark, and less on the name.  To continue the theme using mountains, I decided that the M from Mineh could be abstracted into a mountain shape by skewing the heights of the peaks.  I created movement and depth in the logo by creating breaks, that give the illusion that the line overlaps itself.  This draws the eye from left to right through the logo.

I chose to go with a monochome color palette because I really wanted this to be as minimalistic as possible.  Focus entirely on the shape and lines, and not on the color.

The typography is very simple.  I used Gotham and kept it very clean an undistracting. Rendering the “Mineh Ishida” in all caps further reduces the unique shapes of the letters which further reduces the impact of the name in the logo.

Challenges

At the end of the 2 hours, I wanted to keep playing with line thicknesses.  I felt like the text too closely mirrored the shapes in weight and  structure, and I wanted to further explore what different typographical treatments would do to the logo.  I do feel like I captured the essence of this excercise however, and made a line art logo that also represents mountains in a very abstract form.

Mineh Ishida - Logo Project v002 - Minimalist Line Art Logo

Mineh Ishida – Logo Project v002 – Minimalist Line Art Logo – (Mockup Provided by Graphic Burger)

 

 

Design Logo Project

Mineh Ishida Logo Project – project v001

May 2, 2015 | by Mineh Ishida
Mineh Ishida Logo Project v001 - business card mockup

I’ve decided to start a project.  For the next year, I plan to design one logo a week.  I plan to spend no more than 2 hours for research, concept and design.  The goal of this project is much like a 365 photo project; I hope to expand my styles and capabilities as a brand designer.

Mineh Ishida: My Name & Brand

To start with, I figured I’d use my own name: Mineh Ishida and create a personal brand.  After all, if I can’t create a logo for myself, the person I know the most about, how can I expect to brand for other companies?

Project Considerations

  1. My name in Japanese means summit or mountain peak.
  2. The brand should be for one of my specialties: Marketing, Web Design, Graphic Design, Photography, DJing, etc.
  3. Each logo I create must be in a new style.
  4. I will spend no more than 2 hours on each project.  The goal is not to create masterpieces, but to try new things.

First Project: v001

Here is my first attempt at creating a logo for the Mineh Ishida brand.  I created it towards the creative marketing side, and decided to go with a modern vintage approach.  I chose subdued cool colors and simplistic graphics because I wanted people to feel the brand was relaxed and trustworthy.   I created two variations on the same mark so I could see how the two different typestyles contrasted.  I found myself liking the more ornate version more than the simpler font.

Challenges

The 2 hour time limit proved to be more challenging than I thought.  I feel like the logos still need refinement and spacing fixes, but considering this is the first time I’ve done this project, I’m happy with the results.  If I had more time, I would clean up the mountain graphic, and refine the color palette further.

Mineh Ishida Logo Project v001

Mineh Ishida Logo Project v001