I’ve decided to start a project. For the next year, I plan to design one logo a week. I plan to spend no more than 2 hours for research, concept and design. The goal of this project is much like a 365 photo project; I hope to expand my styles and capabilities as a brand designer.
Mineh Ishida: My Name & Brand
To start with, I figured I’d use my own name: Mineh Ishida and create a personal brand. After all, if I can’t create a logo for myself, the person I know the most about, how can I expect to brand for other companies?
- My name in Japanese means summit or mountain peak.
- The brand should be for one of my specialties: Marketing, Web Design, Graphic Design, Photography, DJing, etc.
- Each logo I create must be in a new style.
- I will spend no more than 2 hours on each project. The goal is not to create masterpieces, but to try new things.
First Project: v001
Here is my first attempt at creating a logo for the Mineh Ishida brand. I created it towards the creative marketing side, and decided to go with a modern vintage approach. I chose subdued cool colors and simplistic graphics because I wanted people to feel the brand was relaxed and trustworthy. I created two variations on the same mark so I could see how the two different typestyles contrasted. I found myself liking the more ornate version more than the simpler font.
The 2 hour time limit proved to be more challenging than I thought. I feel like the logos still need refinement and spacing fixes, but considering this is the first time I’ve done this project, I’m happy with the results. If I had more time, I would clean up the mountain graphic, and refine the color palette further.