Mineh Ishida Logo Project:
I commit to designing one logo per week. I will spend no more than 2 hours for research, concept and design. The goal of this project is to expand my versatility in style and capabilities as a brand designer. The following were established as the guidelines for this project. First Mineh Ishida logo project post can be found here (v001).
- My name in Japanese means summit or mountain peak.
- The brand should be for one of my specialties: Marketing, Web Design, Graphic Design, Photography, DJing, etc.
- Each logo I create must be in a new style.
- I will spend no more than 2 hours on each project. The goal is not to create masterpieces, but to try new things.
Mineh Ishida: Logo v002
Last week, I explored a modern retro style using subdued colors. Today, I decided to go minimalistic with line art and strong geometric shape. I want the focus today to be more on the brand mark, and less on the name. To continue the theme using mountains, I decided that the M from Mineh could be abstracted into a mountain shape by skewing the heights of the peaks. I created movement and depth in the logo by creating breaks, that give the illusion that the line overlaps itself. This draws the eye from left to right through the logo.
I chose to go with a monochome color palette because I really wanted this to be as minimalistic as possible. Focus entirely on the shape and lines, and not on the color.
The typography is very simple. I used Gotham and kept it very clean an undistracting. Rendering the “Mineh Ishida” in all caps further reduces the unique shapes of the letters which further reduces the impact of the name in the logo.
At the end of the 2 hours, I wanted to keep playing with line thicknesses. I felt like the text too closely mirrored the shapes in weight and structure, and I wanted to further explore what different typographical treatments would do to the logo. I do feel like I captured the essence of this excercise however, and made a line art logo that also represents mountains in a very abstract form.